サナブリア ジョージ

Jorge C. Sanabria Z. was sponsored, by the Japan International Cooperation Agency (JICA) and the Mexican National Board for Science and Technology (CONACYT), to conduct high-level research as part of the 2000 exchange program for product development, of Kanazawa College of Art, Japan. Subsequently, he was awarded a scholarship by the Japanese Ministry of Education, Culture, Sports, Science and Technology (Monbukagakusho), from 2003, to conduct his master and doctoral studies in Kansei Science in the Department of Kansei, Behavioral, and Brain Sciences at the Graduate School of Comprehensive Human Sciences of the University of Tsukuba. His work has focused on advertising effectiveness, particularly the role of familiarity and incongruity in the generation of affective responses. As a practitioner, he has worked in the marketing department of global
companies such as L’Oréal and Sony, and as a marketing/design consultant for several firms and organizations in the USA, China, Mexico and Japan. As a professor, he has taught marketing for design and architecture, at the undergraduate and graduate levels, in Mexico and Japan. His current interests are concept combination (mental synthesis), and creative cognition. He has been a member of the Japanese Society of Kansei Engineering since 2003.