論文

査読有り
2017年12月19日

Targeted advertising using BLE beacon

2017 IEEE 6th Global Conference on Consumer Electronics, GCCE 2017
  • Takamasa Okamoto
  • ,
  • Yuka Sasaki
  • ,
  • Shigeya Suzuki

2017-
開始ページ
1
終了ページ
5
記述言語
英語
掲載種別
研究論文(国際会議プロシーディングス)
DOI
10.1109/GCCE.2017.8229404
出版者・発行元
Institute of Electrical and Electronics Engineers Inc.

Although cameras are commonly used to achieve customer's attributes in the field of advertising, improving the precision of these consumer features just by imagery has been a great challenge. This paper proposes a new targeted advertising method experimentally accommodated to digital signage systems by using Bluetooth Low Energy (BLE) beacons. The paper provides a design of this new advertising method implemented on an iPhone and Raspberry Pi 3, along with the experimental evaluations of the acquired attributes and psychological resistance of the targeted advertising method.

リンク情報
DOI
https://doi.org/10.1109/GCCE.2017.8229404
ID情報
  • DOI : 10.1109/GCCE.2017.8229404
  • SCOPUS ID : 85045727147

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