This paper examines the effectiveness of social impact information as the cause for the formation of connections that lead to the new business creation process in companies. The aim is to present a valid context in innovation processes in enterprises. The finding will provide new viewpoints in the use of information systems by companies. The paper uses interview data and analyzes the case of the collaboration that succeeded in new business creation between Ben &amp
Jerry's Japan and Swan Bakery, which employs individuals with disabilities. In addition, the paper analyzes another case Carepro, which developed cheap simple medical examination. Results suggest that social impact information is effective as a cause for the formation of connections that become the source of innovation processes.