論文

査読有り
2017年4月3日

To Denounce, or Not To Denounce: Survey Experiments on Diplomatic Quarrels

Political Communication
  • Shoko Kohama
  • ,
  • Kazunori Inamasu
  • ,
  • Atsushi Tago

34
2
開始ページ
243
終了ページ
260
記述言語
英語
掲載種別
研究論文(学術雑誌)
DOI
10.1080/10584609.2016.1200700
出版者・発行元
Taylor and Francis Inc.

Despite widespread concern over heated diplomatic debates and growing interest in public diplomacy, it is still incompletely understood what type of message is more effective for gaining support from foreign public, or the international society, in situations where disputing countries compete in diplomatic campaigns. This study, through multiple survey experiments, uncovers the effect of being silent, issuing positive justification, and negative accusation, in interaction with the opponent’s strategy. We demonstrate that negative verbal attacks “work” and undermine the target’s popularity as they do in electoral campaigns. Unlike domestic electoral campaigns, however, negative diplomacy has little “backlash” and persuades people to support the attacker. Consequently, mutual verbal fights make neither party more popular than the other. Nevertheless, this does not discourage disputants from waging verbal fights due to the structure similar to the one-shot prisoner’s dilemma. We also find that positive messages are highly context-dependent—that is, their effects greatly depend on the opponent’s strategy and value proximity between the messenger and the receiver.

リンク情報
DOI
https://doi.org/10.1080/10584609.2016.1200700
URL
http://orcid.org/0000-0001-5174-7313

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