© 2016 Elsevier B.V. This paper describes the characteristics of water flow induced by the bridge oscillation of magnetic fluid between two permanent magnets subject to an external alternating magnetic field. The magnetic fluid bridge is formed in the space between a pair of identical coaxial cylindrical permanent magnets submerged in water. The direction of alternating magnetic field is parallel /antiparallel to the magnetic field produced by two permanent magnets. The magnetic fluid bridge responds to the external alternating magnetic field with harmonic oscillation. The oscillation of magnetic fluid bridge generates water flow around the bridge. Water flow is visualized using a thin milk film at the container bottom. Water flows are observed with a high-speed video camera analysis system. The experimental results show that the flow pattern induced by the bridge oscillation depends on the Keulegan–Carpenter number.