The FEAST project takes an action research approach to explore the realities and potential for sustainable agrifood transition at sites in Japan, Thailand, Bhutan, and China, while also exploring their general significance in Asia. We will analyze patterns of food consumption, food-related social practices and their socio-cultural meanings, and the potential of consumer-based agency to change deeply-held cultural notions and institutions. The notion of “lifeworld” captures the meaning behind the shared everyday lived experience of food consumption and production, and allows us to more deeply investigate and understand the “inner dimensions” that can catalyze socio-cultural change.