Toyohiko SUGIMOTO

Profile Information

Affiliation: Assistant Professor, Faculty of Global Management, Chuo University

Degree: Master of Business in Marketing(The University of Queensland)
修士(環境学)(横浜国立大学)
Doctor of Philosophy(Queensland University of Technology)

J-GLOBAL ID: 202201018678330407
researchmap Member ID: R000042700

External link

Research Interests

Research Areas

Education

Feb, 2019 - Jun, 2023

School of Advertising, Marketing and Public Relations Doctor of Philosophy, Queensland University of Technology
Jul, 2014 - Dec, 2015

Master of Business, UQ Business School, The University of Queensland
Apr, 2007 - Mar, 2009

Department of Risk Management and Environmental Sciences, Master of Environmental Science, Graduate School of Environment and Information Sciences, Yokohama National University
Apr, 2003 - Mar, 2007

Department of Agriculture, School of Agriculture, Meiji University

Research History

Apr, 2024 - Present

Assistant professor, Faculty of Global Management, Chuo University
Apr, 2023 - Mar, 2024

Specially appointed lecturer, School of Arts and Sciences, Toin University of Yokohama
Feb, 2022 - Jun, 2022

Seasonal Academic (Academic Tutor) - Marketing and Audience Analytics, School of Advertising, Marketing and Public Relations, Queensland University of Technology
Mar, 2022 - May, 2022

Research Project Member [Chief Researcher], School of Advertising, Marketing and Public Relations, Queensland University of Technology
Nov, 2021 - Feb, 2022

Seasonal Academic (Academic Tutor) - Understanding how Consumers Think, Feel, and (Mis)Behave, School of Advertising, Marketing and Public Relations, Queensland University of Technology
Aug, 2021 - Oct, 2021

Seasonal Academic (Research Assistant), School of Advertising, Marketing and Public Relations, Queensland University of Technology
Sep, 2017 - Mar, 2019

Part-time Lecturer, College of Engineering, Shibaura Institute of Technology
Sep, 2017 - Mar, 2019

Part-time Lecturer, Faculty of Foreign Languages(at Hachioji), Takushoku University
Apr, 2017 - Mar, 2019

Part-time Lecturer, Faculty of Liberal Arts, Sophia University
Sep, 2016 - Aug, 2017

Specially Appointed Assistant Professor, College of Engineering, Shibaura Institute of Technology
Apr, 2009 - Mar, 2014

System Engineer/Consultant, Fujifilm Computer System Co.,Ltd

Papers

The effect of spokes-character copycatting on consumers' brand evaluations

Toyohiko, Sugimoto

(Publication No. 245032) [Doctoral thesis, Queensland University of Technology]. QUT ePrints., Dec 6, 2023 Lead authorCorresponding author
In search of food in a foreign destination: The dining choice behaviors of young Australian tourists in Japan

Toyohiko, Sugimoto, Hayato Nagai

Tourism Culture and Communication, 20(4) 219-234, Oct 30, 2020 Peer-reviewedLead authorCorresponding author
ICT 学習環境の異なる英語クラスにおけるシャドーイング導入による聴解力向上効果の比較

秋庭はるみ, 杉本豊彦

武蔵野大学教養教育リサーチセンター紀要, (9) 261-268, Mar, 2019
Potentiality of spokes-animals

Toyohiko Sugimoto, Alastair Tombs

Australian and New Zealand Marketing Academy (ANZMAC) 2017 Annual Conference., 516-522, Dec, 2017 Peer-reviewedLead authorCorresponding author

Misc.

How retailers’ Corporate Social Responsibility (CSR) tactics influence customers’ perceptions of store image, loyalty, and satisfaction?

Di Wang, Toyohiko Sugimoto

ARA Consumer Research Report, 1-55, May, 2022

Presentations

Investigating defending nature of tourism character icons: Character-tourist relevancy, character reality

Toyohiko Sugimoto, Edwina Luck, Di Wang

The 32nd Council for Australian University Tourism and Hospitality Education (CAUTHE) Annual Conference, Feb 8, 2022, Council for Australasian University Tourism and Hospitality Education
Exploring antecedent factors for English learning motivation: Comparing Japanese university students with different motivation levels.

Toyohiko Sugimoto, Harumi, Akiba

2017 International Conference on Education and Psychology (ICEAP), Nov 8, 2017, Higher Education Forum
Exploring tourists’ dining choice process at a foreign destination: The case of young Australian tourists in Japan

Toyohiko Sugimoto, Hayato Nagai

The 23rd Asia Pacific Tourism Association (APTA) Annual Conference, Jun 18, 2017, Asia Pacific Tourism Association
非営利組織へのスポークスパーソン採用による顧客行動意図の効果測定とその国際比較：日本とオーストラリアを対象として

杉本豊彦

第53回消費者行動研究コンファレンス, Nov 12, 2016, 日本消費者行動研究学会
The effects of a spokesperson towards a customer’s behavioural intentions: The case of an environmental conservation NGO

Toyohiko Sugimoto, Alastair Tombs

2016 Global Marketing Conference (GMC) at Hong Kong, Jul 22, 2016, Global Alliance of Marketing and Management Associations
エゾシカの食害による樹木更新への影響評価

杉本豊彦, 久保田康裕, 森章, 松田裕之

日本生態学会第56回全国大会, Mar 18, 2009

Awards

Research Projects

Investigating the impact of CSR tactic on consumer outcomes: Comparison between the most effective domestic and international CSR tactics

Consumer Research Advisory Committee Grant (AUD$10,000), Australian Retailers Association, Mar, 2022 - May, 2022

Di Wang, Toyohiko Sugimoto

Teaching Experience

Apr, 2024 - Present

Introductory Seminar (Chuo University)
Apr, 2024 - Present

Strategic Management (Omnibus) (Chuo University)
Apr, 2024 - Present

Introduction to Business Management (Chuo University)
Apr, 2024 - Present

Consumer behavior (Chuo University)
Feb, 2022 - Jun, 2022

Marketing and Audience Analytics [Tutorial] (Queensland University of Technology)
Nov, 2021 - Feb, 2022

Understanding how Consumers Think, Feel, and (Mis)Behave [Tutorial] (Queensland University of Technology)
Apr, 2018 - Mar, 2019

外国語学部英語科目 (ライティング、リスニング、スピーキング等) (拓殖大学)
Apr, 2017 - Mar, 2019

Computer Studies (Sophia University)
Sep, 2016 - Mar, 2019

アカデミックスキル (工学英語、TOEIC、プレゼンテーション等) (芝浦工業大学)
Sep, 2017 - Mar, 2018

英語圏研究 (オーストラリア) (拓殖大学)

Professional Memberships

Feb, 2022 - Present

Council for Australasian Tourism and Hospitality Education
Dec, 2017 - Present

Australia and New Zealand Marketing Academy

Committee Memberships

Apr, 2024 - Present

キャリア教育委員会, 中央大学
Apr, 2024 - Present

キャリア教育委員会, 中央大学国際経営学部
Apr, 2024 - Present

国際経営学論纂編集委員会, 中央大学
Apr, 2023 - Mar, 2024

Research bulletin, Toin University of Yokohama, editorial committee, Toin University of Yokohama

Profile Information

Research Interests

Research Areas

Education

Research History

Papers

Misc.

Presentations

Awards

Research Projects

Teaching Experience

Professional Memberships

Committee Memberships

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