Misc.

May, 2022

How retailers’ Corporate Social Responsibility (CSR) tactics influence customers’ perceptions of store image, loyalty, and satisfaction?

ARA Consumer Research Report
  • Di Wang
    • ,
  • Toyohiko Sugimoto
First page
1
Last page
55
Language
English
Publishing type
Internal/External technical report, pre-print, etc.
Link information
Research Projects
Investigating the impact of CSR tactic on consumer outcomes: Comparison between the most effective domestic and international CSR tactics
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