Presentations

International coauthorship International presentation
Jul 22, 2016

The effects of a spokesperson towards a customer’s behavioural intentions: The case of an environmental conservation NGO

2016 Global Marketing Conference (GMC) at Hong Kong
  • Toyohiko Sugimoto
    • ,
  • Alastair Tombs
Event date
Jul 21, 2016 - Jul 24, 2016
Language
English
Presentation type
Oral presentation (general)
Organizer
Global Alliance of Marketing and Management Associations
Venue
Hong Kong, China
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