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Peer-reviewed Lead author Corresponding author
Oct 30, 2020

In search of food in a foreign destination: The dining choice behaviors of young Australian tourists in Japan

Tourism Culture and Communication
  • Toyohiko, Sugimoto
  • ,
  • Hayato Nagai

Volume
20
Number
4
First page
219
Last page
234
Language
English
Publishing type
Research paper (scientific journal)
DOI
10.3727/194341420x15692567324903
Publisher
Cognizant, LLC

Dining experience is a crucial element in international tourism because it can encourage tourists to understand local culture and has the potential to increase repeat visitation. A better understanding of tourists' dining choice behaviors is important for destination development; however, the literature has not yet fully investigated this topic, and in particular it is unclear how their behaviors change across repeat visits. This study aimed to fill these gaps by conducting semistructured in-depth interviews with young Australian tourists traveling to Japan. The analysis of the qualitative data identified four major dining choice patterns: perusing the area, searching online sources, hearing from friends or family members, and calling on previous experience. Within the four patterns, perusing the area (i.e., walking around a food district) was the most observed behavior for both first-time and repeat tourists. In addition, repeat tourists tended to choose more local and authentic food due to their motivational development from new-and-touristy to local-and-authentic dining experiences. This study's findings extend the current understanding of tourists' dining choices in the tourism literature and offer suggestions for practitioners.

Link information
DOI
https://doi.org/10.3727/194341420x15692567324903
URL
https://www.ingentaconnect.com/content/cog/tcc/2020/00000020/00000004/art00005
ID information
  • DOI : 10.3727/194341420x15692567324903
  • ISSN : 1098-304X

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