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Lead author Corresponding author

Dec 6, 2023

The effect of spokes-character copycatting on consumers' brand evaluations

(Publication No. 245032) [Doctoral thesis, Queensland University of Technology]. QUT ePrints.

Toyohiko, Sugimoto

Language: English
Publishing type: Doctoral thesis
Publisher: Queensland University of Technology

Link information

URL: https://eprints.qut.edu.au/245032/

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