Liyong WANG

J-GLOBAL         Last updated: Nov 4, 2019 at 18:59
 
Avatar
Name
Liyong WANG
Affiliation
Otaru University of Commerce
Section
Faculty of Commerce Department of Commerce
Job title
Associate Professor
Degree
PhD in Commercial Science(Otaru University of Commerce)
Research funding number
70772466

Research Areas

 
 

Academic & Professional Experience

 
Apr 2018
 - 
Today
Associate Professor, Department of Commerce, Otaru University of Commerce
 
Apr 2015
 - 
Mar 2018
Research fellow, Department of Commerce, Otaru University of Commerce
 

Education

 
Apr 2012
 - 
Mar 2015
PhD in Commercial Science, Otaru University of Commerce
 

Published Papers

 
From co-creation to co-destruction-Perceptions of the role of other tourists in creating the tourism experience among Chinese visitors to Japan
Xing Han, Carolus Praet, Liyong WANG
INTERNATIONAL CONFERENCE ON TOURISM AND RETAIL SERVICE MANAGEMENT 2019      Oct 2019   [Refereed]
Distribution Channels in the Luxury Travel Market: An Exploratory Study of Outbound Tour Operators
Wang, Liyong; Praet, Carolus
The 8th Advances in Tourism Marketing Conference      Sep 2019   [Refereed]
The role of social interaction in tourism co-creation- A qualitative study of Chinese visitors to Japan
Han, Xing; Praet, Carolus; Wang, Liyong
The 8th Advances in Tourism Marketing Conference      Sep 2019   [Refereed]
The role of social interaction in the co-creation of tourist experiences: A literature review
Han, Xing; Praet, Carolus; Wang, Liyong
Travel and Tourism Research Association: Advancing Tourism Research Globally      Jun 2019   [Refereed]
The role of social interaction in the tourism experience of Chinese visitors to Japan: A grounded theory approach
Han, Xing; Praet, Carolus; Wang, Liyong
Travel and Tourism Research Association: Advancing Tourism Research Globally      Jun 2019   [Refereed]
Chinese Consumer Perceptions of Virtual Reality Cinemas: Some Tentative Implications for Advertising
Han, Xing; Praet, Carolus; Wang, Liyong
Proceedings of the 17th International Conference on Research in Advertising (ICORIA)      Jun 2017   [Refereed]
Message Strategy Typologies: A Review, Integration, and Empirical Validation in China
Wang, Liyong; Praet, Carolus
Advances in Advertising Research, Vol. VI, Verlegh, P., Voorveld, H., and Eisend, M. (Eds.), Springer, Berlin, Germany   201-213   Jan 2016   [Refereed]
Familiar and Total Strangers: An Exploratory Study of In-Group and Out-Group Perceptions among International Ski Resort Visitors
Carolus L. C. Praet; Gotoh, Hideyuki; Miyazaki, Yoshihisa; Lee, Jemin; Liyong Wang
Emerging Trends in Asian Markets, Proceedings of the 2015 International Conference of Asian Marketing Associations   120-135   Nov 2015   [Refereed]
How Informative Are Chinese Television Commercials?
Wang, Liyong; Praet, Carolus
Advances in Advertising Research, Vol. V, Banks, Ivana B.,_De Pelsmacker, Patrick,_Okazaki, Shintaro (Eds.), Springer, Berlin, Germany   115-128   Jan 2015   [Refereed]
A Review and Integration of Message Strategy Typologies
Wang, Liyong; Praet, Carolus
Proceedings of the 13th International Conference on Research in Advertising (ICORIA), s.l., Amsterdam, Netherlands      Jun 2014   [Refereed]
Cultural Values in Chinese Television Advertising
Wang, Liyong; Praet, Carolus
Proceedings of the 13th International Conference on Research in Advertising (ICORIA), s.l., Amsterdam, Netherlands      Jun 2014   [Refereed]
Informativeness of Chinese Television Advertising: A Content Analysis
Wang, Liyong; Praet, Carolus
Proceedings of the 12th International Conference on Research in Advertising (ICORIA), s.l., Zagreb, Croatia      Jun 2013   [Refereed]
Informativeness of Chinese Television Advertising for Automobiles: A Content Analysis
Wang, Liyong; Praet, Carolus
Proceedings of the 63 National Conference of JSMD   157-169   May 2013
Value Appeals Reflected in Chinese Car Commercials: A Content Analysis
Wang, Liyong; Praet, Carolus
Advances in Advertising Research, Vol. IV, Rosengren, Sara, Dahl_n, Micael, Okazaki, Shintaro (Eds.), Springer, Berlin, Germany   245-259   May 2013   [Refereed]
Cultural Values Reflected in Chinese Television Advertising for Automobiles: A Content Analysis
Wang, Liyong; Praet, Carolus
Proceedings of the 11th International Conference on Research in Advertising (ICORIA), s.l., Stockholm, Sweden      Jun 2012   [Refereed]

Conference Activities & Talks

 
Distribution Channels in the Luxury Travel Market: An Exploratory Study of Outbound Tour Operators
Liyong WANG
The 8th Advances in Tourism Marketing Conference   5 Sep 2019   
A Literature Review of Information Content and Cultural Value Appeals Manifest in Chinese Advertising [Invited]
Liyong WANG
The 12th International Triangle Symposium   12 Oct 2018   
An Empirical Study of Message Strategies in Chinese Television Advertising
Wang, Liyong
The 64th National Conference   Jun 2014   JSMD
A Review and Integration of Message Strategy Typologies
Wang, Liyong
The 13th International Conference on Research in Advertising (ICORIA)   Jun 2014   European Advertising Academy
Cultural Values in Chinese Television Advertising
Wang, Liyong
The 13th International Conference on Research in Advertising (ICORIA)   Jun 2014   European Advertising Academy
A Review and Integration of Message Strategy Typolog
Wang, Liyong
The 44th National Conference   Oct 2013   JAA
Informativeness of Chinese Television Advertising: A Content Analysis
Wang, Liyong
The 12th International Conference on Research in Advertising (ICORIA)   Jun 2013   European Advertising Academy
Informativeness of Chinese Television Advertising for Automobiles: A Content Analysis
Wang, Liyong
The 63th National Conference   May 2013   JSMD
Cultural Values Reflected in Chinese Television Advertising for Automobiles: A Content Analysis
Wang, Liyong
The 11th International Conference on Research in Advertising (ICORIA)   Jun 2012   European Advertising Academy

Teaching Experience

 
 

Research Grants & Projects

 
An Exploratory Investigation of Japanese Inbound Tourism Distribution Channels
MEXT: Grants-in-Aid for Scientific Research - KAKENHI Scientific Research (C)
Project Year: Apr 2018 - Mar 2021    Investigator(s): Liyong WANG
The role of intra-cultural and cross-cultural tourist-tourist interactions in the tourism service encounter
MEXT: Grants-in-Aid for Scientific Research - KAKENHI Scientific Research (C)
Project Year: Apr 2018 - Mar 2021    Investigator(s): Carolus Praet