コウリ (Ko Woo Li) - マイポータル - researchmap

基本情報

所属: Musashino University Faculty of Global Studies Department of Global Business Assistant Professor (Ko-sensei)

J-GLOBAL ID: 202001012733572200
researchmap会員ID: R000003676

研究キーワード

1

Marketing strategy, Strategic alliances, Customer Relationship Management (loyalty program)

研究分野

1

人文・社会 / 商学 / Marketing strategy, strategic alliances, Customer relationship management (loyalty programs)

学歴

3

2012年3月 - 2016年8月

Korea University Business School, Business administration, Ph.D
2006年3月 - 2008年2月

Korea University Business School, Business Administration, Master
2001年1月 - 2005年5月

University of Technology, Sydeny, Business, BA

論文

4

43

電気自動車時代におけるマーケティング戦略方向性のケーススタディ:Hyundai自動車の日本市場再参入事例を中心に

武蔵野大学グローバルスタディーズ研究所 7 79-95 2023年7月筆頭著者
The effects of strategic alliance emphasis and marketing efficiency on firm value under different technological environments

Woo Li Ko, Sang Yong Kim, Jong-Ho Lee, Tae Ho Song

JOURNAL OF BUSINESS RESEARCH 120 453-461 2020年11月査読有り
DEVELOPING AN EFFECTIVE LOYALTY PROGRAM USING GOAL-GRADIENT BEHAVIOR IN TOURISM INDUSTRY

Tae Ho Song, Sang Yong Kim, Woo Li Ko

JOURNAL OF TRAVEL & TOURISM MARKETING 34(1) 70-81 2017年査読有り責任著者
The Application of the Goal-Gradient Hypothesis and Temporal Construal Theory to Customer Loyalty Programs

Tae Ho Song, Mincheol Kim, Wooli Ko

Asia Marketing Journal 16(1) 1-12 2014年4月査読有り責任著者

講演・口頭発表等

5

The Role of Time in Customer Reactions for Scarcity Appeals

Woo Li Ko

ISMS Marketing Conference 2021年6月4日
A Study of Strategic Alliances, Marketing Capability, and Firm value

Woo Li Ko

Global Alliance of Marketing& Management Association (GAMMA) Global Marketing Conference, Hotel New Otani, Tokyo. 2018年7月26日
Boosting the Effects of Goal-Gradient Behavior in Customer Loyalty Programs

Woo Li Ko

Korean Marketing Management Association's (KMMA)Spring Conference, Pusan National University, Korea 2015年
Boosting the Effect of Goal-Gradient Behavior on Loyalty Programs in the Tourism Industry: Application of Temporal Construal Theory

Woo Li Ko

International Conference of Asian Marketing Associations (ICAMA), Waseda University, Tokyo. 2015年
Assessing Media Communication Efficiencies

Woo Li Ko

INFORMS Marketing Science Conference, Emory University, Atlanta. 2014年6月13日