コウリ (Ko Woo Li) - マイポータル

基本情報

所属: Musashino University Faculty of Global Studies Department of Global Business Assistant Professor (Ko-sensei)

The effects of strategic alliance emphasis and marketing efficiency on firm value under different technological environments

Woo Li Ko, Sang Yong Kim, Jong-Ho Lee, Tae Ho Song

JOURNAL OF BUSINESS RESEARCH 120 453-461 2020年11月査読有り
DEVELOPING AN EFFECTIVE LOYALTY PROGRAM USING GOAL-GRADIENT BEHAVIOR IN TOURISM INDUSTRY

Tae Ho Song, Sang Yong Kim, Woo Li Ko

JOURNAL OF TRAVEL & TOURISM MARKETING 34(1) 70-81 2017年査読有り責任著者
The Application of the Goal-Gradient Hypothesis and Temporal Construal Theory to Customer Loyalty Programs

Tae Ho Song, Mincheol Kim, Wooli Ko

Asia Marketing Journal 16(1) 1-12 2014年4月査読有り責任著者

A Study of Strategic Alliances, Marketing Capability, and Firm value

Woo Li Ko

Global Alliance of Marketing& Management Association (GAMMA) Global Marketing Conference, Hotel New Otani, Tokyo. 2018年7月26日
Boosting the Effects of Goal-Gradient Behavior in Customer Loyalty Programs

Woo Li Ko

Korean Marketing Management Association's (KMMA)Spring Conference, Pusan National University, Korea 2015年
Boosting the Effect of Goal-Gradient Behavior on Loyalty Programs in the Tourism Industry: Application of Temporal Construal Theory

Woo Li Ko

International Conference of Asian Marketing Associations (ICAMA), Waseda University, Tokyo. 2015年
Assessing Media Communication Efficiencies

Woo Li Ko

INFORMS Marketing Science Conference, Emory University, Atlanta. 2014年6月13日