コウリ (Ko Woo Li) - マイポータル

基本情報

Linking Media Communication Efficiencies to Stock Valuation

Woo Li Ko

Global Studies 8 149-160 2024年3月筆頭著者
Prospects of Japan’s Electronic Vehicle Market: An Analysis Through Toyota Motors’ Hybrid Vehicle Deployment

Woo Li Ko, Kyunghwan Kim

Journal of East Asia Management 5(1) 75-90 2024年2月28日査読有り筆頭著者
Nonlinear Reward Gradient Behavior in Customer Reward and Loyalty Programs: Evidence From the Restaurant Industry

Woo Li Ko, Tae Ho Song

Journal of Hospitality & Tourism Research 2024年2月9日査読有り筆頭著者
332

電気自動車時代におけるマーケティング戦略方向性のケーススタディ:Hyundai自動車の日本市場再参入事例を中心に

武蔵野大学グローバルスタディーズ研究所 7 79-95 2023年7月筆頭著者
The effects of strategic alliance emphasis and marketing efficiency on firm value under different technological environments

Woo Li Ko, Sang Yong Kim, Jong-Ho Lee, Tae Ho Song

JOURNAL OF BUSINESS RESEARCH 120 453-461 2020年11月査読有り筆頭著者
DEVELOPING AN EFFECTIVE LOYALTY PROGRAM USING GOAL-GRADIENT BEHAVIOR IN TOURISM INDUSTRY

Tae Ho Song, Sang Yong Kim, Woo Li Ko

JOURNAL OF TRAVEL & TOURISM MARKETING 34(1) 70-81 2017年査読有り責任著者
The Application of the Goal-Gradient Hypothesis and Temporal Construal Theory to Customer Loyalty Programs

Tae Ho Song, Mincheol Kim, Wooli Ko

Asia Marketing Journal 16(1) 1-12 2014年4月査読有り責任著者

The Impact of Regulatory Focus on Nonlinear Reward Gradient Behavior

2024 Global Fashion Management Conference at Milan 2024年7月12日
THE ROLE OF TIME IN CONSUMER REACTIONS TO SCARCITY APPEAL

Woo Li Ko

2023 Global Marketing Conference 2023年7月22日
The Role of Time in Customer Reactions for Scarcity Appeals

Woo Li Ko

ISMS Marketing Science Conference 2021年6月4日
A Study of Strategic Alliances, Marketing Capability, and Firm value

Woo Li Ko

Global Alliance of Marketing& Management Association (GAMMA) Global Marketing Conference, Hotel New Otani, Tokyo. 2018年7月26日
Boosting the Effects of Goal-Gradient Behavior in Customer Loyalty Programs

Woo Li Ko

Korean Marketing Management Association's (KMMA)Spring Conference, Pusan National University, Korea 2015年
Boosting the Effect of Goal-Gradient Behavior on Loyalty Programs in the Tourism Industry: Application of Temporal Construal Theory

Woo Li Ko

International Conference of Asian Marketing Associations (ICAMA), Waseda University, Tokyo. 2015年
Assessing Media Communication Efficiencies

Woo Li Ko

INFORMS Marketing Science Conference, Emory University, Atlanta. 2014年6月13日