Papers

Peer-reviewed Invited Lead author Open access

Jul 19, 2024

Happiness and Well-Being of Consumers in Brand Research: Constructs, Antecedents and Consequences

Quarterly Journal of Marketing

17

Yu Matsubara

Volume: 44
Number: 1
First page: 68
Last page: 75
Language: Japanese
Publishing type: Research paper (scientific journal)
DOI: 10.7222/marketing.2024.032
Publisher: Japan Marketing Academy

Link information

DOI: https://doi.org/10.7222/marketing.2024.032
URL: https://www.jstage.jst.go.jp/article/marketing/44/1/44_2024.032/_pdf

ID information

DOI : 10.7222/marketing.2024.032
ISSN : 0389-7265
eISSN : 2188-1669

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