Yu Matsubara
(松原 優)
Modified on: 08/22
Profile Information
- Affiliation
- Assistant professor, School of Business Administration, Kwansei Gakuin University
- Degree
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Master of Sport Sciences(Mar, 2020, Waseda University)Ph.D. in Business Administration(Mar, 2024, Tokyo Metropolitan University)
- Researcher number
- 50982534
- ORCID iD
https://orcid.org/0000-0002-9242-6089- J-GLOBAL ID
- 202201000971537397
- researchmap Member ID
- R000045196
Research Areas
1Research History
4-
Apr, 2026 - Present
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Apr, 2023 - Mar, 2024
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Apr, 2021 - Mar, 2023
Education
4-
Oct, 2021 - Mar, 2024
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Apr, 2020 - Sep, 2021
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Apr, 2018 - Mar, 2020
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Apr, 2014 - Mar, 2018
Committee Memberships
3-
Apr, 2024 - Present
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Mar, 2024 - Present
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Apr, 2024 - Sep, 2025
Awards
1Papers
11-
18Quarterly Journal of Marketing, 46(2) 138-148, Mar 31, 2026 Peer-reviewedInvitedLead author -
93商学論究, 73(2) 23-55, Nov, 2025 Lead author -
Journal of Marketing Communications, 1-21, Jun 24, 2025 Peer-reviewedLead authorCorresponding author
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55Journal of Business Administration, 72(4) 65-93, Mar, 2025 Lead author -
60Japanese Journal of Lifelong Sports, 21(2) 13-24, Mar, 2025 Peer-reviewedLead author -
134Quarterly Journal of Marketing, 44(1) 68-75, Jul 19, 2024 Peer-reviewedInvitedLead author -
388Studies on Commodities, 64(3・4) 1-17, Mar, 2024 Peer-reviewedLead author -
369Japanese Journal of Lifelong Sports, 19(2) 21-28, Jun, 2023 Peer-reviewedLead author -
472Does belonging to brand community increase members’ life satisfaction? A test in professional sports29(1_2) 2_75-2_97, Mar, 2023 Peer-reviewedLead authorCorresponding author -
666JSMD Review, 6(2) 31-40, Sep, 2022 Peer-reviewedLead author -
377Japanese Journal of Lifelong Sports, 18(2) 23-32, May, 2022 Peer-reviewedLead author
Misc.
1-
137Japanese Journal of Sport Management, 11(1) 47-51, Jul, 2019 Lead author
Books and Other Publications
1-
千倉書房, Dec 27, 2025 (ISBN: 4805113634)
Presentations
18-
第71回消費者行動研究コンファレンス, Oct 26, 2025
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第70回消費者行動研究コンファレンス, May 24, 2025
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第70回消費者行動研究コンファレンス, May 24, 2025
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⽇本⽣涯スポーツ学会第26回⼤会, Oct 27, 2024
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第68回消費者行動研究コンファレンス, May 19, 2024
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SEAMA 2024: Islands Tourism & Hospitality Management, Mar, 2024
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第66回消費者行動研究コンファレンス, May, 2023
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SEAMA 2023: Islands Tourism & Hospitality Management, Mar, 2023
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日本商品学会第72回全国大会, Dec, 2022
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第65回消費者行動研究コンファレンス, Oct, 2022
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第64回消費者行動研究コンファレンス, May, 2022
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SEAMA 2022: Islands Tourism & Hospitality Management, Mar, 2022
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日本スポーツマネジメント学会第13回大会, Mar, 2021
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日本スポーツマネジメント学会第13回大会, Mar, 2021
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日本スポーツマネジメント学会第13回大会, Mar, 2021
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日本生涯スポーツ学会第22回大会, Nov, 2020
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SEAMA 2020: Islands Tourism & Hospitality Management, Mar, 2020
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日本スポーツマネジメント学会第12回大会, Feb, 2020
Teaching Experience
15-
Apr, 2026 - Present
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Apr, 2026 - Present
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Apr, 2025 - Present
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Sep, 2024 - Present
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Apr, 2024 - Present
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Apr, 2024 - Present
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Apr, 2024 - Mar, 2026
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Apr, 2024 - Mar, 2025
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Sep, 2023 - Mar, 2024
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Sep, 2023 - Mar, 2024
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Apr, 2023 - Mar, 2024
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Apr, 2023 - Mar, 2024
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Apr, 2023 - Mar, 2024
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Apr, 2021 - Mar, 2023
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Apr, 2021 - Mar, 2022
Professional Memberships
8Research Projects
6-
科学研究費助成事業, 若手研究, 日本学術振興会, Apr, 2026 - Mar, 2028
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研究助成, 公益財団法人吉田秀雄記念事業財団, Apr, 2026 - Mar, 2028
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科学研究費助成事業, 基盤研究(C), 日本学術振興会, Apr, 2023 - Mar, 2026
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サッポロ生物科学財団研究助成, 公益財団法人サッポロ生物科学振興財団, Apr, 2025
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日本商品学会研究助成, 日本商品学会, Apr, 2022 - Mar, 2023
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笹川スポーツ研究助成, 笹川スポーツ財団, Apr, 2019 - Mar, 2020
Academic Activities
4
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Social Activities
1