We report on the optical properties of alkali atoms (Cs and Rb) in the pressurized superfluid helium. We observed excitation and emission spectra at various pressures from the saturated vapor pressure to about 25 atm. The theoretical calculations on the basis of the atomic bubble model have also been worked out. The qualitative agreement between the theoretical and experimental results with respect to the peak shift, the linewidth, and their pressure dependence is achieved in the framework of the spherical atomic bubble model. The D-2 excitation spectra with the double peaks are interpreted qualitatively in terms of the Jahn-Teller effect, indicating the existence of the nontotally symmetrical density distribution of the surrounding helium atoms.