葉銘祺 (MINGQI YE) - マイポータル

基本情報

The Effect of Television-Viewing Motivation and Individual Traits on Zapping Behavior

Mingqi Ye, Wirawan Dony Dahana, Chris Baumann, Sotaro Katsumata

Journal of Promotion Management 1-17 2025年7月14日査読有り筆頭著者
Impact of online food delivery usage on switching costs, variety seeking and marketing exposure

Jiaying Zhou, Ryo Sakiyama, Mingqi Ye, Wirawan Dony Dahana

British Food Journal 2025年1月24日査読有り
Cross-industrial study on satisfaction-commitment-PWOM linkage: The role of competition, consumption visibility, and service relationship

Ryo Sakiyama, Wirawan Dony Dahana, Chris Baumann, Mingqi Ye

Journal of Business Research 160 113715-113715 2023年5月査読有り
When does media multitasking induce store visit and conversion? The influence of motivational factors

Mingqi Ye, Wirawan Dony Dahana, Chris Baumann, Xi Li

Electronic Commerce Research and Applications 59 101256-101256 2023年5月査読有り筆頭著者
Hedonic service consumption and its dynamic effects on sales in the brick-and-mortar retail context

Jiaying Zhou, Wirawan Dony Dahana, Qiongwei Ye, Qingyu Zhang, Mingqi Ye, Xi Li

Journal of Retailing and Consumer Services 70 103178-103178 2023年1月査読有り
Investigating Heterogeneous Media Multitasking Behavior: A Latent Class Analysis Approach

Mingqi Ye, Ryo Sakiyama, Marwa Abdulsalam

International Journal of Marketing Studies 14(2) 98-98 2022年9月27日査読有り筆頭著者