論文

査読有り 国際誌
2016年9月

Ecological Effects in Cross-Cultural Differences Between US and Japanese Color Preferences

COGNITIVE SCIENCE
  • Kazuhiko Yokosawa
  • ,
  • Karen B. Schloss
  • ,
  • Michiko Asano
  • ,
  • Stephen E. Palmer

40
7
開始ページ
1590
終了ページ
1616
記述言語
英語
掲載種別
研究論文(学術雑誌)
DOI
10.1111/cogs.12291
出版者・発行元
WILEY

We investigated cultural differences between U.S. and Japanese color preferences and the ecological factors that might influence them. Japanese and U.S. color preferences have both similarities (e.g., peaks around blue, troughs around dark-yellow, and preferences for saturated colors) and differences (Japanese participants like darker colors less than U.S. participants do). Complex gender differences were also evident that did not conform to previously reported effects. Palmer and Schloss's (2010) weighted affective valence estimate (WAVE) procedure was used to test the Ecological Valence Theory's (EVT's) prediction that within-culture WAVE-preference correlations should be higher than between-culture WAVE-preference correlations. The results supported several, but not all, predictions. In the second experiment, we tested color preferences of Japanese-U.S. multicultural participants who could read and speak both Japanese and English. Multicultural color preferences were intermediate between U.S. and Japanese preferences, consistent with the hypothesis that culturally specific personal experiences during one's lifetime influence color preferences.

リンク情報
DOI
https://doi.org/10.1111/cogs.12291
PubMed
https://www.ncbi.nlm.nih.gov/pubmed/26400420
Web of Science
https://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcAuth=JSTA_CEL&SrcApp=J_Gate_JST&DestLinkType=FullRecord&KeyUT=WOS:000384808500001&DestApp=WOS_CPL
ID情報
  • DOI : 10.1111/cogs.12291
  • ISSN : 0364-0213
  • eISSN : 1551-6709
  • PubMed ID : 26400420
  • Web of Science ID : WOS:000384808500001

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