In news media of late, much has been touted about the agency of social and mobile media in the events of political uprising or at times of natural disasters and crisis management. While these events did not become events because of social media, the media did affect how we experienced the situation. This leads us to ask, Just how helpful are social mobile media in maintaining relationships in times of crisis management, and how, if at all, do they depart from previous media and methods? Drawing from case studies conducted with participants living in Tokyo at the time of the horrific events surrounding Japan's earthquake and tsunami disaster of March 11, 2011 (called 3.11), this article reflects on the role of new media in helping, if at all, people manage crisis and grief. The authors argue that while social media provide new channels for affective cultures in the form of mobile intimacy, they also extend on earlier media practices and rituals such as the postcard.