OKUSE Yoshiyuki

J-GLOBAL         Last updated: Nov 12, 2019 at 17:32
 
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Name
OKUSE Yoshiyuki
Affiliation
Senshu University
Section
School of Commerce
Job title
Professor

Research Areas

 
 

Academic & Professional Experience

 
Apr 2017
 - 
Today
Tokyo University of Science
 
Apr 2012
 - 
Today
Professor, School of Commerce, Senshu University
 
Apr 2004
 - 
Mar 2012
Associate Professor, School of Commerce, Senshu University
 
Apr 2002
 - 
Mar 2004
Assistant Professor, School of Commerce, Senshu University
 
Apr 1999
 - 
Mar 2002
Research Associate, Faculty of Commerce, Otaru University of Commerce
 

Education

 
Apr 1995
 - 
Mar 1997
Gakushuin University
 
Apr 1991
 - 
Mar 1995
Gakushuin University
 

Published Papers

 
A Review of Research and Methods for Measuring Customer Satisfaction
オクセ ヨシユキ
Commercial Review of Senshu University   (88) >55-60   Dec 2008
A Review on Brand Choice Models with Latitude of Price Acceptance
オクセ ヨシユキ
Bulletin of the Institute for Commercial Sciences   40(5) >1-9   Mar 2009
Market Segmentation for Pricing Strategy
オクセ ヨシユキ
Proceedings of the 30th Annual INFORMS Marketing Science Conference   >105   Jun 2008
Segmentation Analysis for the Brand/Price Strategy Using Finite Mixture Models
Katsuo Kuji, Koji Yamashita, Kakuro Amasaka
Proceedings of INFORMS Annual Meeting 2007 Seattle   >306   Nov 2007
Empirical Analysis on the Relationship between Sales Promotion Campaign and Consumer Characteristics: Application of the Latent Class Analysis to Single Source data
オクセ ヨシユキ
Bulletin of the Institute for Commercial Sceiences   41(7) >1-24   Jan 2010
Market Segmentation for Price Promotion
オクセ ヨシユキ
5(1) >   Mar 2010
An empirical analysis on ad Effects in Japanese beer market
オクセ ヨシユキ
Commercial Review of Senshu University   98 >17-27   Jan 2014
An Empirical Analysis on the Use of Reference Price for Consumer Decision Making
オクセ ヨシユキ
Bulletin of the Research Institute of Commerce   45(5) >   Feb 2014
An Application of Survival Analysis to PSM data
オクセ ヨシユキ
Senshu Business Review   9(1) >   Mar 2014
An Empirical Analysis of Odd Pricing Using PSM Data
オクセ ヨシユキ
47(7) >   Jan 2016
オクセ ヨシユキ
Proceedings of the 2015 International Conference of Asian Marketing Associations in Tokyo   >37-49   Oct 2015
The effect of the advertising price display format on consumer price perception
オクセ ヨシユキ
48(9) >   Jan 2017
Shuzo Abe
Behaviormetrika, Springer Japan   45(1) >211-220   Apr 2018

Books etc

 
Introduction to Marketing Research
Hirokazu Takada, Takaho Ueda, Manabu Uchida (Part:Joint Work)
Dec 2008   ISBN:978-4-569-70449-4
Introduction to Retail Data Analysis
Jun 2014   ISBN:978-4-502-09630-3

Conference Activities & Talks

 
Segmentation Analysis for the Brand/Price Strategy Using Finite Mixture Models
INFORMS Annual Meeting Seattle 2007   2007   Institute for Operations Research and the Management Sciences
Market Segmentation for Pricing Strategy
INFORMS 30th Annual Marketing Science Conference   Jun 2008   INstitute For Operations Research and Management Science
Can consumers be grouped together as east Asian consumers or western consumers? Empirical comparison of construal level, long term orientation and uncertainty avoidance
2014 Global Marketing Conference at Singapore   16 Jul 2014   Global Alliance of Marketing & Management Associations
An empirical analysis of Japanese consumer's acceptable price range: An application of survival analysis to PSM data
2014 Global Marketing Conference at Singapore   17 Jul 2014   Global Alliance of Marketing & Management Associations
An Empirical Analysis of Price Endings with Questionnaire Data
12 Nov 2014   INFORMS
Context Effects of Recommendations are Stronger than Those of Psychological Distance or Direction of Comparison
ASSOCIATION FOR CONSUMER RESEARCH NORTH AMERICAN CONFERENCE   2 Oct 2015   ASSOCIATION FOR CONSUMER RESEARCH
The Second Option Looks Better: Choice of Travel Plans to Kyoto
2015 International Conference of Asian Marketing Associations in Tokyo   31 Oct 2015   International Conference of Asian Marketing Associations
The Effect of Price Endings on Consumer Behavior
2015 INFORMS Annual Meeting Philadelphia   3 Nov 2015   Institute for Operations Research and Manegement Sciences
An Empirical Research on Consumer's Price Acceptance in Japan
2016 INFORMS International Conference   14 Jun 2016   INFORMS
An Empirical Analysis of Discounts and Multi-channel Purchasing
2016 Global Marketing Conference   23 Jul 2016   Global Alliance of Marketing & Management Associations
The Influence of Price Endings on Consumer Preference
2016 International Congress of Psychology   25 Jul 2016   International Congress of Psychology
Examining the Effect of the Price Display Format in Advertisement on Consumer Perception
INFORMS Annual Meeting 2017   24 Oct 2017   INFORMS