This is the first comprehensive qualitative study on the NCD-related lifestyle risks among Bhutanese concerning the concept of happiness. Research was conducted in rural and urban communities of Bhutan in 2017 among 79 inhabitants of both genders, aged ?18. The data was collected by in-depth interviews, participatory observation, photo documentation, and anthropometric measurements. From these observations, it is recommended that more practical NCD education/prevention programs should be urgently introduced in Bhutan that involve multiple generations, religion authorities, educational settings, and medical services.