Yuichiro Hidaka

J-GLOBAL         Last updated: Mar 19, 2019 at 19:09
 
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Name
Yuichiro Hidaka
Affiliation
Okayama University
Section
Graduate School of Humanities and Social Sciences

Research Areas

 
 

Academic & Professional Experience

 
Apr 2015
 - 
Today
Associate Professor, Graduate School of Humanities and Social Sciences, Okayama University
 
Jul 2012
 - 
Mar 2016
Visiting Researcher, Research Center of Distribution Science, University of Marketing and Distribution Sciences
 
Apr 2012
 - 
Mar 2015
Associalte Professor, Faculty of Business Administration, Yamanashi Gakuin University
 
Apr 2009
 - 
Mar 2012
Lecturer, Faculty of Business Administration, Yamanashi Gakuin University
 

Education

 
Apr 2006
 - 
Mar 2010
Ph.D program, Graduate School of Business Administration, Kobe University
 
Apr 2004
 - 
Mar 2006
master's program, Graduate School of Business Administration, Kobe University
 
Apr 1998
 - 
Mar 2002
Faculty of Business Administration, Kobe University
 

Awards & Honors

 
Jul 2018
The Best Paper Award in International Society of Markets & Development (ISMD) 2018 - 15th Biennial Conference
Winner: Hidaka, Yuichiro and Kosuke Mizukoshi
 

Published Papers

 
Hidaka, Yuichiro and Kosuke Mizukoshi
Markets, Globalization & Development Review   3(1) 1-24   2018   [Refereed]
Hidaka, Yuichiro, Woonho Kim, and Shuichi Akiyama
International Journal of Marketing & Distribution   2(2) 37-52   2018   [Refereed]
Rethinking of theoretical agendas in social marketing
Mizukoshi, Kosuke and Yuichiro Hidaka
JSMD Review   1(1) 33-39   2017   [Refereed]
The Exploratory Research on the Effectiveness of CRM in Retail
Yuichiro Hidaka
Okayama Economic Review   47(2) 141-159   2016
The Contingent Effects of Brand Loyalty and Variety Seeking Behavior for CRM: The Empirical Study on CRM Data Utilization in retail
Yuichiro Hidaka
The Economic Association of Okayama University Discussion Paper   2(95)    2016

Misc

 
Book Review: Skålén, Fougère & Fellesson, Marketing Discourse: A Critical Perspective (2012)
Yuichiro Hidaka
Markets, Globalization & Development Review   3(1) 1-9   2018   [Refereed]

Conference Activities & Talks

 
Western Neoliberal Marketing Thinking
Hidaka, Yuichiro
The International Society for Markets and Development (ISMD) 2018 - 15th Biennial Conference   Jul 2018   
Social Marketing vs. Social Distortion: The Case of Hometown Tax in Japan
Hidaka, Yuichiro and Kosuke Mizukoshi
The International Society for Markets and Development (ISMD) 2018 - 15th Biennial Conference   Jul 2018   
The Discussion on the Interaction between upstream and Downstream Marketing in Social Marketing
Mizukoshi, Kosuke and Yuichiro Hidaka
the 67th Conference of Japan Society of Marketing and Distribution   May 2017   
The Research Issue to Understand the Effectiveness of Retailers' CRM
Hidaka, Yuichiro, Woonho Kim, and Shuichi Akiyama
The 12th Society of Asian Retailing and Distribution (SARD) Workshop   Nov 2014   
A Study of the Influence of CRM Activities by Retail Companies to Their Business Relationship in Mature Market
Kim, Woonho, Yuichiro Hidaka, and Shuichi Akiyama
the 7th Oxford Asia Retail Conference   Sep 2014   Oxford Institute of Retail Management :Said Business School

Research Grants & Projects

 
The research on the impacts of the competition over donations by social marketing on the creation of social norm
Japan Society for the Promotion of Science: Grant-in-Aid for Scientific Research (C)
Project Year: Apr 2018 - Mar 2022    Investigator(s): Yuichiro Hidaka
The research on the emergence and transformation of the collaborative relationship in creation process of regional brand
Japan Society for the Promotion of Science: Grant-in-Aid for Young Scientists (B)
Project Year: Apr 2015 - Mar 2019    Investigator(s): Yuichiro Hidaka
The research on the effect of customer relationship management in retail companies
Japan Society for the Promotion of Science: Grant-in-Aid for Scientific Research (C)
Project Year: Apr 2012 - Mar 2015    Investigator(s): Woonho Kim
International comparative research on the country-of-origin effect in marketing communication
Japan Society for the Promotion of Science: Grant-in-Aid for Young Scientists (B)
Project Year: Apr 2011 - Mar 2014    Investigator(s): Yuichiro Hidaka
The research on the effect of country-of-origin effect in marketing communication
Japan Society for the Promotion of Science: Grant-in-Aid for Research Activity start-up
Project Year: Apr 2009 - Mar 2011    Investigator(s): Yuichiro Hidaka