Yuichiro Hidaka

The Power of Marketing

Onzo, Naoto, Sakashita, Mototaka (Role: Joint author, 1-4 Product Life Cycle;1-12 Cusutomer Relationship)

Yuhikaku, May, 2023 (ISBN: 9784641166134)
1からの流通システム

崔相鐵, 岸本徹也編著 (Role: Contributor, 紳士服量販店―市場の流れを読み解いて売れる仕組みを創った洋服の青山―)

碩学舎, 2018
経営ケースブック新たな市場、顧客を切り拓く

北真収, 日高優一郎 (Role: Joint author)

岡山大学出版会, 2016
1からのマーケティング・デザイン

石井淳蔵, 廣田章光, 坂田隆文編著 (Role: Contributor, ディマンドチェーン)

碩学舎, 2016
新しい公共・非営利のマーケティング

藤田健, 水越康介 (Role: Contributor, 実践の中で見いだされる非営利性と営利性)

碩学舎, 2013
仮想経験のデザイン―インターネット・マーケティングの新地平―

石井淳蔵, 水越康介編著 (Role: Contributor, 仮想経験を創発する臨場性―Habboホテル―：（共著）西川英彦・日高優一郎)

有斐閣, 2006
売れる仕掛けはこうしてつくる―成功企業のマーケティング―

栗木契, 余田拓郎, 清水信年編著 (Role: Contributor, われわれは何をする会社なのか『事業の定義』は未来を変える（TSUTAYA）：（共著）余田拓郎・日高優一郎)

日本経済新聞出版社, 2006

Presentations

Donations in Japan: Hometown Tax Donation and Reciprocal Gifts

Hidaka, Yuichiro, Sumire Stanislawski, Kosuke Mizukoshi, Shuji Ohira

Association for Consumer Research Conference 2021, Oct 30, 2021
関係性概念にもとづく公共・非営利マーケティング研究の再検討

日高優一郎, 水越康介

日本商業学会関西部会 9月部会, Sep, 2019
Western Neoliberal Marketing Thinking

Hidaka, Yuichiro

The International Society for Markets and Development (ISMD) 2018 - 15th Biennial Conference, Jul, 2018
Social Marketing vs. Social Distortion: The Case of Hometown Tax in Japan

Hidaka, Yuichiro, Kosuke Mizukoshi

The International Society for Markets and Development (ISMD) 2018 - 15th Biennial Conference, Jul, 2018
The Discussion on the Interaction between upstream and Downstream Marketing in Social Marketing

Mizukoshi, Kosuke, Yuichiro Hidaka

the 67th Conference of Japan Society of Marketing and Distribution, May, 2017
The Research Issue to Understand the Effectiveness of Retailers' CRM

Hidaka, Yuichiro, Woonho Kim, Shuichi Akiyama

The 12th Society of Asian Retailing and Distribution (SARD) Workshop, Nov, 2014
A Study of the Influence of CRM Activities by Retail Companies to Their Business Relationship in Mature Market

Kim, Woonho, Yuichiro Hidaka, Shuichi Akiyama

the 7th Oxford Asia Retail Conference, Sep, 2014, Oxford Institute of Retail Management :Said Business School
Customer Data and the Relationship of Retailers

Kim, Woonho, Yuichiro Hidaka, Shuichi Akiyama

the 64th Conference of Japan Society of Marketing and Distribution, May, 2014
The Role of Coutry-of-Origin Images in Advertising Communication

Hidaka, Yuichiro

the Conference of Japan Society of Commodity Science 2013, Nov, 2013
Exploring the Dynamism of Actor’s Interaction in Non-Profit Marketing

Hidaka, Yuichiro, Kosuke Mizukoshi, Masaaki Takemura

The 29th Annual Industrial Marketing and Purchasing Group (IMP) Conference, Sep, 2013
Is Non-Profit Marketing Really Non-Profit?: The Possibility of Performativity

Mizukoshi, Kosuke, Yuichiro Hidaka, Masaaki Takemura

The 38th Annual Macromarketing Conference, Jun, 2013
The Reconsideration on the Relationship Concept in Marketing for Public and Non Profit Organizations: Marketing Places

Hidaka, Yuichiro

the 61th Conference of Japan Society of Marketing and Distribution, May, 2011

Professional Memberships

Research Projects

寄付と倫理的消費，消費に関する研究

科学研究費助成事業, 基盤研究(C), 日本学術振興会, Apr, 2023 - Mar, 2027

大平修司
The Market Growth on Housework Externalization and the Transformation of Family Norms in Japan: Understanding the Role of Discourse with the Institutional Approach

Grants-in-Aid for Scientific Research Grant-in-Aid, Grant-in-Aid for Scientific Research (C), Japan Society for the Promotion of Science, Apr, 2022 - Mar, 2026

Hidaka, Yuichiro
The research on the impacts of the competition over donations by social marketing on the creation of social norm

Grant-in-Aid for Scientific Research (C), Japan Society for the Promotion of Science, Apr, 2018 - Mar, 2022

Yuichiro Hidaka
The research on the emergence and transformation of the collaborative relationship in creation process of regional brand

Grant-in-Aid for Young Scientists (B), Japan Society for the Promotion of Science, Apr, 2015 - Mar, 2019

Yuichiro Hidaka
The research on the effect of customer relationship management in retail companies

Grant-in-Aid for Scientific Research (C), Japan Society for the Promotion of Science, Apr, 2012 - Mar, 2015

Woonho Kim
International comparative research on the country-of-origin effect in marketing communication

Grant-in-Aid for Young Scientists (B), Grant-in-Aid for Young Scientists (B), Japan Society for the Promotion of Science, Apr, 2011 - Mar, 2014

Yuichiro Hidaka
The research on the effect of country-of-origin effect in marketing communication

Grant-in-Aid for Research Activity start-up, Japan Society for the Promotion of Science, Apr, 2009 - Mar, 2011

Yuichiro Hidaka
The research on the medical management

Grant-in-Aid for Scientific Research (A), Japan Society for the Promotion of Science, Apr, 2008 - Mar, 2011

Tadao Kagono

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