<p>I focus on agricultural entry into the major food retail trade, showing conspicuous developments in recent years. The purpose of entry for each established enterprise and the reality of the agricultural entry are laid out clearly. I chose the example of an enterprise with a clear vision about why it attempted such an agricultural entry. This enterprise is getting excellent results at a certain level for its first entry destination. I suggest that success also relies on the opportunity for multilateral function beyond agricultural produce supply for accepted regional agriculture.</p>