2019年3月
A System Dynamics Study on Customer-side Inventory Influence over Customer Behavior
日本経営数学会誌
- ,
- 巻
- 38
- 号
- 1/2
- 開始ページ
- 3-18
- 終了ページ
- 記述言語
- 英語
- 掲載種別
- 研究論文(学術雑誌)
Achieving stable sales growth is one of the most critical issues for for-profit companies.<br />
The steady sales increase realizes trustful forecast of revenue. One of the measures to<br />
achieve such stable sales is to make a periodical purchase contract with customers. To keep<br />
the deals, companies use various means to achieve it. Mainly, the methods are to offer<br />
something attractive or convenient to customers. The belief that customers continue to buy<br />
if they are satisfied drives companies to employ these methods. However, there is a case<br />
that customers stop the contract although they are happy. One of the reasons is customer-<br />
side inventory. This research shows the structure of this phenomenon and simulations based<br />
on an existing tea company. The model shown in this paper shows the standard model<br />
structure of a "periodical purchase contract business" and the customer-side inventory effect.
The steady sales increase realizes trustful forecast of revenue. One of the measures to<br />
achieve such stable sales is to make a periodical purchase contract with customers. To keep<br />
the deals, companies use various means to achieve it. Mainly, the methods are to offer<br />
something attractive or convenient to customers. The belief that customers continue to buy<br />
if they are satisfied drives companies to employ these methods. However, there is a case<br />
that customers stop the contract although they are happy. One of the reasons is customer-<br />
side inventory. This research shows the structure of this phenomenon and simulations based<br />
on an existing tea company. The model shown in this paper shows the standard model<br />
structure of a "periodical purchase contract business" and the customer-side inventory effect.
- リンク情報
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- 共同研究・競争的資金等の研究課題
- 企業の戦略決定にかかわるシミュレーションの役割についての研究