Papers

Peer-reviewed
2009

Neoliberalism, nationalism, and intercultural communication: A critical analysis of a Japan’s neoliberal nationalism discourse under globalization

Journal of International and Intercultural Communication
  • Yuko Kawai

Volume
2
Number
1
First page
16
Last page
43
Language
English
Publishing type
Research paper (scientific journal)
DOI
10.1080/17513050802567049
Publisher
Routledge

This paper attempts to draw implications of neoliberalism for intercultural communication by critically analyzing a Japanese neoliberal nationalism discourse. In January 2000, a governmental report proposed adopting English as an official language of Japan. Utilizing the notion of representation as a methodological lens for the analysis, this essay first examines how Japanese culture and communication, which have played key roles in asserting Japanese “uniqueness” along with the Japanese language, are redefined in the report. This essay then investigates how Japan's relations with Asia and the West—two significant discursive “Others” for constructing Japan's identity—are depicted in the text and situate the representation of Japanese culture and communication in the discursive triad for further contextualizing the analysis. © 2009 National Communication Association.

Link information
DOI
https://doi.org/10.1080/17513050802567049
ID information
  • DOI : 10.1080/17513050802567049
  • ISSN : 1751-3065
  • ISSN : 1751-3057
  • SCOPUS ID : 79954482319

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