2011年5月27日
The future of global business: A reader
The Future of Global Business: A Reader
- ,
- ,
- 開始ページ
- 1
- 終了ページ
- 752
- 記述言語
- 掲載種別
- その他
- DOI
- 10.4324/9780203878132
In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.
- リンク情報
- ID情報
-
- DOI : 10.4324/9780203878132
- ISBN : 9780203878132
- ISBN : 9780415800938
- SCOPUS ID : 85075065964