ASANO Hirohiko

J-GLOBAL         Last updated: Mar 9, 2016 at 19:11
 
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Name
ASANO Hirohiko
Affiliation
Chuo University
Section
Graduate School of Business Management and Information Sciences
Job title
Professor,Professor

Research Areas

 
 

Education

 
 
 - 
1980
Graduate School, Division of Policy Science, Saitama University
 

Misc

 
Comparative study of cohort analysis.
347-366   2001
An hierarchical representation of the consumer value structure using qualitative data.
223-231   1999
Geometric representations in biplot and related techniques
Commercial Review of Senshu University   (66) 57-78   1998
A comparison of factor analytic and tree analytic approaches to segment Japanese consumers.
1998 Multicultural Marketing Conference, Montreal, Canada,   413-420   1998
Market Segmentation for Predicting Consumer Behavior
Journal of Marketing Science   6(2) 45-66   1998

Books etc

 
Marketing Research
ASANO Hirohiko
Nov 2012   
Implementation of attractive engineering
Kaibundo   2001   
New Product Planning
Asakura Shoten   2000   
Marketing Research Engineering
Asakura Shoten   2000   
A Course in Marketing &Research
kodansha   2000   
Introduction to Multivariate Analysis
Kodansha   1996   

Research Grants & Projects

 
Marketing Model
Consumer Behavior
Kansei Evaluation