For over fifty years, television stations have been sending information to their audiences in the form of a one-way stream. Now Internet technology has made it possible for the audience to respond with e-mail, online forms, discussion groups and more. This study examines the changing relationship between broadcasters and their audiences between 1995 and 2002 by analyzing the Tokyo Broadcasting System's Website data. The research found that the Internet serves broadcasters and their audiences in four primary ways: 1) As a window into public opinion and attitudes. 2) As a means of gathering material for television programs. 3) As an educational tool to teach media literacy. 4) As a way to enable audience members to broadcast short films of their own. The study also found that in the Internet world the vertical relationship between broadcaster and audience has been changing towards a more lateral.