Liyong WANG
(王 力勇)
Modified on: 04/08
Profile Information
- Affiliation
- Associate Professor, Faculty of Commerce Department of Commerce, Otaru University of Commerce
- Degree
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PhD in Commercial Science(Otaru University of Commerce)
- Researcher number
- 70772466
- ORCID ID
https://orcid.org/0000-0001-7603-0503- J-GLOBAL ID
- 201801020551126136
- researchmap Member ID
- B000290509
My current research focus is on tourism marketing, in particular tourist experiences in smart context, virtual tourism, and tourism distribution channel relationships.
Research Interests
4Research Areas
1Research History
3-
Apr, 2018 - Present
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Apr, 2017 - Mar, 2018
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Apr, 2015 - Mar, 2018
Education
1-
Apr, 2012 - Mar, 2015
Committee Memberships
5-
Nov, 2023 - Present
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Jul, 2022 - Present
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Aug, 2020 - Present
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Apr, 2020 - Mar, 2024
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Oct, 2018 - Mar, 2021
Papers
8-
19310th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference Proceedings, 269-276, Jul, 2023 Peer-reviewedLead authorCorresponding author -
Tourism and Hospitality Research, Jun 8, 2023 Peer-reviewed
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Sustainable and Collaborative Tourism in a Digital World, Advances in Tourism Marketing, 29-47, Feb, 2021 Peer-reviewed
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Tourism Planning & Development, 18(2) 189-209, Jan 19, 2021 Peer-reviewed
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Advances in Advertising Research, Vol. VI, Verlegh, P., Voorveld, H., and Eisend, M. (Eds.), Springer, Berlin, Germany, 201-213, Jan, 2016 Peer-reviewedLead authorCorresponding author
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Emerging Trends in Asian Markets, Proceedings of the 2015 International Conference of Asian Marketing Associations, 120-135, Nov, 2015 Peer-reviewed
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ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, 115-128, 2015 Peer-reviewedLead authorCorresponding author
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Advances in Advertising Research, Vol. IV, Rosengren, Sara, Dahl_n, Micael, Okazaki, Shintaro (Eds.), Springer, Berlin, Germany, 245-259, May, 2013 Peer-reviewedLead authorCorresponding author
Misc.
8-
THE INC 2022 Tourism, Hospitality & Events Innovation and Resilience during Uncertainty, 216-217, Jun, 2022 Peer-reviewedLead authorCorresponding author
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INTERNATIONAL CONFERENCE ON TOURISM AND RETAIL SERVICE MANAGEMENT 2019, Oct, 2019 Peer-reviewed
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Travel and Tourism Research Association: Advancing Tourism Research Globally, Jun, 2019 Peer-reviewed
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181Travel and Tourism Research Association: Advancing Tourism Research Globally, Jun, 2019 Peer-reviewed -
Chinese Consumer Perceptions of Virtual Reality Cinemas: Some Tentative Implications for AdvertisingProceedings of the 17th International Conference on Research in Advertising (ICORIA), Jun, 2017 Peer-reviewed
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Proceedings of the 13th International Conference on Research in Advertising (ICORIA), s.l., Amsterdam, Netherlands, Jun, 2014 Peer-reviewedLead authorCorresponding author
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Proceedings of the 12th International Conference on Research in Advertising (ICORIA), s.l., Zagreb, Croatia, Jun, 2013 Peer-reviewedLead authorCorresponding author
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Proceedings of the 63 National Conference of JSMD, 157-169, May, 2013 Lead authorCorresponding author
Presentations
23-
日本マーケティング協会, Nov 28, 2023 Invited
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the 10th Advances in Hospitality and Tourism Marketing and Management conference (AHTMM), Jul 5, 2023
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the 10th Advances in Hospitality and Tourism Marketing and Management conference (AHTMM), Jul 5, 2023
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THE INC 2022, Jun 24, 2022
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日本商業学会北海道部会, Mar 12, 2022
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6th World Research Summit for Hospitality and Tourism, Dec 15, 2021
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6th World Research Summit for Hospitality and Tourism, Dec 15, 2021
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UHB大学 一般教養講座, Aug 24, 2021 Invited
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The 14th International Triangle Symposium, Nov 13, 2020 Invited
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日本商業学会北海道部会, Sep 21, 2019
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The 8th Advances in Tourism Marketing Conference, Sep 5, 2019
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道新ぶんぶんクラブ「時代がよめる経済・ビジネス講座」, Aug 31, 2019 Invited
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The 12th International Triangle Symposium, Oct 12, 2018 Invited
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日本広告学会関東部会, Sep, 2014
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The 64th National Conference, Jun, 2014, JSMD
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The 13th International Conference on Research in Advertising (ICORIA), Jun, 2014, European Advertising Academy
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The 13th International Conference on Research in Advertising (ICORIA), Jun, 2014, European Advertising Academy
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第7回東アジア３大学国際シンポジウム, Oct, 2013, 小樽商科大学 Invited
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The 44th Japan Advertising Academy Conference, Oct, 2013, JAA
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日本商業学会北海道部会, Jul, 2013
Teaching Experience
12-
Apr, 2023 - Present
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Apr, 2021 - Present
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Apr, 2019 - Present
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Apr, 2019 - Present
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Apr, 2019 - Present
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Apr, 2019 - Present
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Apr, 2018 - Present
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Apr, 2018 - Present
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Apr, 2018 - Present
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Apr, 2023 - Aug, 2023
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Apr, 2018 - Mar, 2021
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Apr, 2018 - Mar, 2021
Professional Memberships
4-
Aug, 2020 - Present
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Apr, 2012 - Present
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Apr, 2012 - Present
Major Research Projects
4-
Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), Grant-in-Aid for Scientific Research (C), Japan Society for the Promotion of Science, Apr, 2018 - Mar, 2024
Academic Activities
5-
Planning/Implementing academic research中央バス観光開発株式会社, Apr 1, 2019 - Mar 31, 2020
Media Coverage
7-
北海道新聞, 北海道新聞 朝刊 小樽･後志版 13頁, Mar 6, 2023 Newspaper, magazine
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北海道新聞, 北海道新聞 小樽･後志版 13頁, https://www.hokkaido-np.co.jp/article/746188, Oct 17, 2022 Newspaper, magazine
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北海道新聞, 北海道新聞 小樽･後志版 13頁, https://www.hokkaido-np.co.jp/article/689821/, Jun 6, 2022 Newspaper, magazine
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北海道新聞, 北海道新聞 朝刊 小樽･後志版 13頁, Jan 24, 2022 Newspaper, magazine
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北海道新聞, 北海道新聞 小樽･後志版 13頁, https://www.hokkaido-np.co.jp/article/568498, Jul 18, 2021 Newspaper, magazine
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北海道新聞, 北海道新聞 小樽･後志版 13頁, https://www.hokkaido-np.co.jp/article/513830, Feb 22, 2021 Newspaper, magazine
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北海道新聞, 北海道新聞 小樽･後志版 13頁, https://www.hokkaido-np.co.jp/article/477091, Nov 2, 2020 Newspaper, magazine
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Social Activities
2